Performance Page
This page provides detailed performance analytics across all domains, products, and media types.
- The dashboard receives new data once per day.
- Teads/Outbrain figures update according to each partner's synchronization cycle.
- All data for the current month is refreshed every Sunday.
- A full data refresh for the previous month occurs on the first days of the following month.
Universal Products: A Unified Structure
We've reorganized all performance data into a clear and universal structure. OCM supports all major media types — Display, Video, and Native — and multiple services are now represented as unified products.
Below is the full list of products, along with a short description of each:
Display Products
| Product | Description |
|---|---|
| Standard Display | Classic banner ad formats across your site. Simple, effective, and widely supported. |
| Interstitial | High-impact, full-screen ads that appear between content interactions. |
| Rewarded | User-initiated ads where users receive a reward (such as unlocking content) after viewing. |
| Rich Media Display | Interactive display creatives featuring animations, expandables, and other engaging elements. |
Video Products
| Product | Description |
|---|---|
| Instream Video | Video ads shown before, during, or after video content (pre-, mid-, or post-roll). |
| Outstream Video | Video ads that autoplay inside editorial content, even when no video player exists. |
| Audio | Audio ad placements within streaming or audio-supported environments. |
| Storyteller Video | Vertical, narrative-driven video format designed for high user engagement and mobile-first experiences. |
Native Products
| Product | Description |
|---|---|
| Standard Native | Ads that visually match your site's design and editorial style for a seamless user experience. |
| Storyteller Native | A native, scroll-friendly storytelling format optimized for engagement. |
Flexible Date Range Filtering
At the top of the page, you'll find a date picker where you can choose any date range you want.
Pick any date range. Metrics update immediately:
- Impressions
- Estimated Publisher Earnings
- eCPM
Total Performance
A complete summary of impressions, revenue, and eCPM for the selected date range.
Performance by Media Type
Breakdowns for display, video, and native - helping you understand which formats are delivering the strongest results.
Performance by Product & Device
A deeper layer of reporting where you can see how each specific product performs and how results vary across devices.
Product-Specific Insights
At the bottom of the Performance page, you'll find two detailed product cards: one for Teads-Outbrain and one for Storyteller.
Each includes:
| Metric | Description |
|---|---|
| Earnings | The total revenue generated by the product during the selected date range. |
| RPM (Revenue per Mille) | How much revenue you earn per 1,000 page views. A helpful indicator of monetization efficiency. |
| Organic Page Views | The number of natural (non-paid) page views generated from user activity on your properties. |
| Organic CTR | The percentage of organic impressions that resulted in clicks. Shows how engaging the organic placements are. |
| Paid Page Views | The total number of page views generated from paid content distribution or paid placements. |
| Paid CTR (Click-Through Rate) | The percentage of paid impressions that led to clicks. Useful for understanding performance of promoted or paid traffic. |
| Viewability | The percentage of impressions that were actually viewable according to industry standards (i.e., visible for a minimum time threshold). Higher viewability often correlates with stronger ad performance. |
Top 10 URLs (Organic Clicks)
Shows the URLs with the highest organic click volume, helping you identify top-performing content.
This helps you easily see:
- Which pages attract the strongest user engagement
- Where the Storyteller or Teads–Outbrain units perform best
- Which content types naturally drive the most activity