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Channels Overview

Channels define how notifications are delivered to your subscribers. Each channel type has its own configuration, capabilities, and requirements.

Available Channel Types​

Web Push​

The Web Push channel delivers browser-based push notifications to subscribers across all modern browsers and devices.

Supported Browsers:

  • Chrome (desktop and mobile)
  • Firefox (desktop and mobile)
  • Safari (macOS and iOS 16.4+)
  • Edge
  • Opera

Key Features:

  • Works across desktop and mobile devices
  • Notifications appear even when the browser is closed
  • Custom prompts (slidedown, bell, inline, category slidedown, native) to increase opt-in rates
  • Welcome notifications for new subscribers
  • Subscription retry for declined users
  • GDPR-aware boot flow that integrates with any IAB TCF v2 / legacy CMP
  • iOS install guide modal for Safari users who need to add the site to Home Screen
  • Optional external identifier capture (Lotame Panorama ID, OCM OID) when those integrations are enabled — see External Identifiers

Configure Web Push →

Channel Workflow​

1. Configure Channel → 2. Install on Website → 3. Collect Subscribers → 4. Send Notifications

1. Configure​

Set up channel-specific settings like prompts, icons, and behavior.

2. Install​

Add the SDK to your website using the provided code snippets.

3. Collect Subscribers​

Users visit your site and opt-in to receive notifications.

4. Send Notifications​

Create and send notifications through triggers or manually.

Channel Status​

Channels can be in different states:

StatusDescription
Not ConfiguredChannel type is available but not set up
ConfiguredChannel is set up and ready to use
ActiveChannel is configured and has subscribers

Viewing Channels​

  1. Navigate to Apps and select your app
  2. Click on Channels in the app menu
  3. You'll see:
    • Active Channels - Channels you've configured
    • Available Channels - Channel types you can add

Multi-Channel Strategy​

While OCM Pulse currently supports Web Push, the architecture allows for future channel types. Each channel:

  • Has its own subscriber list
  • Can be configured independently
  • Maintains separate delivery statistics

Next Steps​