📄️ Display ad products explained
The four Display formats OCM supports — Standard Display, Interstitial, Rewarded, and Rich Media — and how each one works.
📄️ Video ad products explained
The four Video formats OCM supports — Instream, Outstream, Audio, and Storyteller Video — and how each one is classified.
📄️ Native ad products explained
The two Native formats OCM supports — Standard Native and Storyteller Native — and how they integrate with editorial content.
📄️ What is viewability and why does it matter?
The IAB/MRC viewability standard, why it affects buyer demand and eCPM, and how to read viewability data in the dashboard.
📄️ Video completion metrics explained
How the four video completion milestones work, why completion rates are a commercial signal, and how to read the funnel in your reports.