📈 Performance Charts & Metrics

📄️ What counts as an impression?

How paid impressions are defined, what is excluded, and how to read impression volume alongside eCPM and earnings.

What eCPM measures, how it is calculated, the main factors that drive it, and how to use it diagnostically.

The distinction between Revenue Per Mille (page views) and Effective Cost Per Mille (impressions), and when to use each.

What consent rate measures, why it affects your inventory demand, and what to do when it declines.

How to interpret the combined Impressions and Earnings chart on the Performance page and what diverging trends indicate.

How to use the Overview page Top Domains chart for a quick portfolio health check and the Performance page chart for deep-dive diagnosis.

How to segment your total earnings by ad format and device type to identify optimisation opportunities.