Reading the domains performance charts
OCM surfaces your domain-level earnings data in two places — on the Overview page as a quick ranking, and on the Performance page as a detailed analytical view. Each serves a different purpose. Understanding both helps you move fluidly from a high-level health check to active troubleshooting.
Overview page: quick ranking
The Top Domains chart on the Overview page ranks your domains by earnings for the selected time period. Each bar represents one domain, and its height shows that domain's revenue contribution. The time period is controlled by a dropdown on the chart itself — fixed windows such as Yesterday, Last 7 days, or Last month.
What to look for:
- A single domain significantly taller than the rest means your revenue is concentrated in one property — useful to know when assessing portfolio risk.
- A domain that was previously performing well but has dropped noticeably in rank is worth investigating further on the Performance page.
- Domains with very small bars may have ads.txt issues, low fill rates, or limited demand coverage — worth checking with your Account Manager.
Performance page: deep-dive analysis
The Domains Performance chart on the Performance page shows the same earnings-by-domain view, but it responds to whatever custom date range you have selected at the top of the page — giving you full flexibility to analyse any period rather than the fixed windows available in the Overview.
Each bar represents one domain, ordered by earnings from highest to lowest, with the exact value shown on or beside each bar.
Using it for diagnosis:
If overall earnings have dropped, comparing this chart across two different date ranges — for example, this week versus last week — quickly tells you whether the drop is affecting all domains equally or is concentrated in one. A drop limited to one domain is much easier to investigate than a portfolio-wide decline.
- Use the Overview chart for your daily at-a-glance check. Switch to the Performance chart when you need to investigate a specific time window or compare periods.
- For a fully detailed cross-domain comparison — including eCPM and Impressions alongside Earnings — use the Reports section with Domain as a dimension.
See also: What counts as an impression? · Understanding eCPM · How to build a custom report