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Reading the total performance chart

The Total Performance chart shows your daily Impressions and Earnings plotted together over the selected date range. Impressions are shown as bars, and Earnings as a line. Displaying them on the same chart is intentional — reading them together tells you far more than either metric alone.

Why the two axes matter​

Impressions are plotted on the right-hand axis and Earnings on the left. The two scales are independent, so the height of the bars is not directly comparable to the height of the line. What matters is the shape and direction of each — whether they are rising, falling, or moving in opposite directions.

What the patterns mean​

  • Both bars and line moving together — impressions and earnings are tracking in sync. The most common pattern.
  • Bars rising but line flat or falling — impression volume is growing but eCPM is falling proportionally. Demand quality may be declining.
  • Bars flat but line falling — eCPM is dropping without a volume change. Worth checking consent rate, ads.txt status, and demand mix.
  • A sharp drop in bars with the line following — a traffic or fill event. Check for site issues, ads.txt problems, or partner outages.

The summary figures at the bottom of the chart​

Below the chart, the exact Impressions, Earnings, and eCPM figures for the selected period are shown as a summary. The eCPM figure here is the average across all your inventory for the period.

See also: What counts as an impression? · Understanding eCPM · Reading the domains performance charts