Display ad products explained
Display is OCM's broadest media type, covering four distinct formats. Each has different placement characteristics and different buyer demand profiles. Understanding what each format does helps you interpret your Display performance data and have more informed conversations with your Account Manager about optimisation.
Standard Display
Classic banner ad formats across your site. Standard Display is typically the highest-impression format in a publisher's portfolio because it has the widest buyer compatibility and the broadest demand pool.
Interstitial
High-impact, full-screen ads that appear between content interactions. Because they command the full viewport, interstitials are visually impactful and typically generate higher CPMs than standard banners. As a Google Certified Publishing Partner, OCM ensures all interstitial placements remain compliant with Google's policies on interstitial ad usage.
Rewarded
User-initiated ads where users receive a reward — such as unlocking content — after viewing. Because the user has actively opted in, completion rates and viewability are very high, making rewarded inventory attractive to buyers.
Rich Media Display
Interactive display creatives featuring animations, expandables, and other engaging elements. Rich media attracts higher CPMs from brand advertisers because it allows for more expressive campaigns.
If your overall Display eCPM changes, break it down by product using the Reports page before drawing conclusions. A drop driven by Standard Display is a very different problem from one driven by Rich Media.
See also: Video ad products explained · Native ad products explained