Storyteller performance explained
The Storyteller card shows performance data specific to your Storyteller placements — the vertical, mobile-first video format designed for high engagement within editorial content. Like the Teads card, it sits separately from your main performance metrics because Storyteller tracks a distinct set of signals relevant to its specific format.
The metrics at a glance
| Metric | What it measures |
|---|---|
| Earnings | Total revenue from Storyteller placements in the selected period |
| Viewability | The percentage of Storyteller impressions that were genuinely visible on screen |
| Paid Page Views | Total page views with one or more Storyteller paid links |
| Paid CTR | Number of paid clicks divided by paid page views |
| Organic Clicks | Total clicks on Storyteller organic links |
What Storyteller's viewability metric tells you
Storyteller's viewability is shown as a percentage rather than a raw count, because for this format it is the most actionable signal. A high viewability rate confirms that users are reaching the unit, that it is loading correctly, and that it is staying in the viewport long enough to qualify. A low viewability rate on Storyteller often indicates the unit is placed too far down the page for most users to reach on mobile.
Organic Clicks as an engagement signal
Unlike Teads, the Storyteller card shows organic clicks as a raw number rather than a CTR. The relevant question is how many of your organic readers are clicking through the format. A consistently growing organic click count is a strong positive signal for the health of your Storyteller placements.
The Top 10 URLs table
The Storyteller card also shows a top-performing URLs table by organic clicks. Use this to identify which content types on your site generate the strongest Storyteller engagement — this can guide both editorial decisions and placement strategy.
- If Storyteller viewability is low, the most likely cause is placement depth on mobile — the unit is not being reached by enough users. Your Account Manager can advise on placement adjustments.
- Compare Storyteller organic clicks month-over-month alongside your organic page view trend. If organic page views are flat but Storyteller clicks are growing, the format is performing well with your existing readership.
See also: What is viewability and why does it matter? · Organic vs paid traffic