Teads performance explained
The product card in the app and existing documentation files currently show Outbrain or Teads-Outbrain. Following the February 2025 acquisition and June 2025 rebrand, the correct name is now Teads. The app label and documentation files should be updated accordingly.
The Teads card at the bottom of the Performance page shows a dedicated set of metrics for your Teads content recommendation placements. These are separate from your standard display and video metrics because Teads' revenue model operates differently — it is driven by page views and content distribution activity rather than individual ad impressions.
The metrics at a glance
| Metric | What it measures |
|---|---|
| Earnings | Total revenue from Teads placements in the selected period |
| RPM | Revenue per 1,000 page views — see RPM vs eCPM for the distinction |
| Organic Page Views | Total page views with one or more Teads organic links |
| Organic CTR | Number of organic clicks divided by organic page views |
| Paid Page Views | Total page views with one or more Teads paid links |
| Paid CTR | Number of paid clicks divided by paid page views |
The Top 10 URLs table
Alongside the metrics, the Teads card shows a list of your top-performing URLs by organic clicks. This tells you which specific pieces of content on your site are generating the most engagement through Teads recommendations — useful both for understanding content performance and for identifying which article formats and topics resonate most with your audience.
A note on data refresh timing
Teads data does not follow the same daily refresh cycle as your other performance metrics. It updates according to Teads' own synchronisation schedule, which means the Teads card may sometimes show slightly older data than the rest of the Performance page. If you see a gap, it is not an error — the data will update on the next sync.
See also: RPM vs eCPM: what is the difference? · Organic vs paid traffic · Understanding CTR on content recommendations